I couldn't help but notice on my recent trip to New York City, how many big name companies were using QR Codes in Times Square. Best Buy, American Eagle Outfitters, Gap, and the list goes on.
What are QR Codes? The are very similar to bar codes, but anyone can use them. With any smart phone, your phone can scan the image and deliver information right on to your phone. Some companies on times square had special offers with in the codes. Some codes could also be used to give contact information, website addresses, photos and more. With this tool, anyone can instantly have information in the palm of their hand, with out having to use the little keyboards to type the web addresses in manually.
It does sound like people are getting lazy, but its a better side to it all. No one will forget the message, or advertisement once they walk away. Their phones now contain in information for a later date. A later date could be when back at home, sitting on the bus, waiting for a friend in a coffee shop, or out on a boring date.
So how can we use QR Codes in Real Estate? And how do QR Codes help?
No more paper, instant information, easy access, and again you have that information in the palm of your hand for a later date. The possible buyers have that information in their phones, and hands.
Imagine driving by a listing that looks to be what you want. Scan the QR code!
Open house? Instead of taking a feature sheet which you or the buyers may lose.... Scan the QR code!
A interesting listing is posted at the mall, real estate offices, or on the buildings bulletin board. Scan the QR code!
Here's an example of a QR code for one of ours, The JOPSONS, new listings.
Then we've added it to our feature sheets which are posted not only at the listing, and open houses, but at local banks and malls.
With marketing, things are constantly change. New tools are always being added. These QR codes seem to be the next thing. Its easy for the buyers and those in the market place to use. And WE, The JOPSONS, want to make use of every tool possible to make the buying and selling process easier and more stress free.
Contact us today for more information regarding QR Codes and how we plan to make use of them, or a free home market evaluation of your home.
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